Marvin Joles III started Wis-Coat in 2004, shortly after graduating from River Valley High School in Southern Wisconsin. After starting the business in Black River Falls, he moved back toward southern Wisconsin and the River Valley Area to start the second location in Lone Rock, and make the town his home for himself and his family.
During this time, he attended classes provided by the UW that are directly geared toward Maintaining Asphalt Pavements. Wis-Coat now services areas like Platteville, Madison, Tomah, Lacrosse and all of South-Western Wisconsin, in both the residential and commercial areas. Marvin is still the “point man” from estimate to finish and is on every job site, even doing labor yet.
As the company grows, Marvin continues to create transparency in the industry and to get educated on improved practices, better materials, improved techniques, improved technology and advanced equipment.
As well as, becoming a Social Media influencer in the field, creating a national group to help other contractors improve their knowledge & practices, writing articles for Nationally distributed magazine and a National speaker in the Asphalt Maintenance industry, making Wis-Coat become a brand itself.
Wis-Coat is a family oriented company, that is influenced by Marvin’s family itself. If he has any free-time, it is usually spent attending his children’s, Elizabeth and Elijah, events or vacationing with them and wife, Kelly, to see what all America has to offer.